Book a demo now and get a Free website audit +10% off - Valid thru Sept 30th

Invigo Blog

Social Media Tips & Tricks for Dental Marketing

As the influence of social media marketing for dentists keeps growing, dental practices are realizing the increasing significance of crafting effective marketing plans. Social media for dentists involves utilizing the most effective platforms to connect successfully with existing and potential patients. Moreover, dental practices have the opportunity to promote their latest services, boost brand awareness, and establish a strong presence within the dental community.

This article is tailored to assist you in becoming adept at dental social media marketing, allowing you to manage multiple accounts and maximize your impact effortlessly.


What Is Dental Social Media Marketing?

Social Media Tips & Tricks for Dental Marketing - 25

Dental social media marketing is a promotional strategy that utilizes social platforms like Facebook, Twitter, and Instagram to connect with and engage local patients. It is crucial to have a strong presence on multiple social media platforms. This requires consistent content creation, community management, and utilizing analytics for strategy.

Dental social media marketing is a vital tool for practices aiming to promote their services and attract new patients. It offers an affordable means to advertise the business, connect with patients, and cultivate a positive online presence. Practitioners can enhance their credibility, drive increased website traffic, and actively engage with their target audience.

In order to reap the advantages of social media marketing for your dental practice, it is important to concentrate on producing interesting content that connects with your intended audience. This can be achieved through organic posts, community management, or influencer campaigns. Dental social media marketing is a quick and effective method for disseminating information about your dental practice.

Here are three compelling reasons to leverage your social media pages:


  1. Reach New Patients: You can use social media platforms to increase your reach and interact with potential patients, which can be helpful in growing your business.
  2. Establish an Online Presence for Your Brand: Build a recognizable and positive online presence to enhance the visibility and reputation of your dental practice.
  3. Stay Connected with Your Existing Patients: Maintain an active presence on social media to stay engaged with your current patients, fostering a sense of connection and communication.

Now, let’s take a closer look at the three reasons for leveraging social media for dentists:

Establish an Online Presence for Your Brand

Building a brand is a prerequisite for most dental professionals before delving into digital marketing. 

Social Media Tips & Tricks for Dental Marketing - 27

While this task may seem challenging, the following tips can prove beneficial:


  • Focus on Your Social Presence: Creating social media profiles on relevant platforms can boost visibility and make you more discoverable. This enables you to expand your reach and connect with potential customers or followers. It’s a good idea to consider this as an effective strategy for promoting your business or personal brand.
  • Utilize Paid Social Ads: Employ paid social media advertising to reach your target audience efficiently. Ensure you have a budget in place, track engagement through analytics, and continuously refine your strategies.
  • Post Relevant Content: Regularly share content that adds value to your followers’ feeds, encompassing industry news, educational content, and engaging materials like tips, tricks, or quizzes related to dental health.


Reach New Patients

In the contemporary landscape, a robust social media marketing plan is indispensable for dental practices aiming to connect with new patients. Acknowledging the time constraints dental office owners face and finding effective ways to reach prospective customers are crucial. 

Here are three practical methods:


  • Use Paid Ads: Amplify your existing dental social media posts by investing in paid advertisements to expand your reach.
  • Collaborate with Influencers: Partner with influencers or other dental experts to broaden your audience and enhance credibility.
  • Leverage User-Generated Content (UGC) and Patient Testimonials: Encourage your patients to share their experiences through UGC and testimonials, creating authentic content that resonates with potential clients.


Stay Connected With Your Existing Patients

Engaging new and existing patients effectively is a key aspect of impactful dental marketing. 

Mastering commonly used platforms and using them mindfully can achieve this:

Social Media Tips & Tricks for Dental Marketing - 29

  • Timely Responses: Respond promptly and professionally to questions and comments, conveying to existing patients that their feedback is valued.
  • Feature Video Testimonials: Showcase your excellent dental services through video testimonials on visual platforms.
  • Go Live for Q&A Sessions: Enhance connection by going live and running Q&A sessions on dental topics that matter to your followers.
  • Ask Questions and Share Polls: Regularly interact with your patients by posing questions and sharing polls, fostering a dynamic and responsive social media community.
  • Share Educational Content: Disseminate content related to dental hygiene, offering insights into correct brushing or flossing techniques and providing nutritional advice.


Leveraging social media for dentists is more than just promotion. Building connections, fostering trust, and positioning your practice as a reliable source of dental care information are essential for success in dentistry.


Top Marketing Tips for Your Dental Practice

In the digital age, dental clinics must fully embrace digital marketing to build their brand and connect with patients. Understanding the confusion that can arise from not knowing where to start, we’ve compiled a list of practical tips to guide dentists and clarify expectations. Here are 10 social media marketing tips tailored for dental practices:

1. Outline Your Social Media Strategy

Strategize your dental marketing efforts to elevate communication and promote new services.

A. Set Your Marketing Goals

Before crafting your social media plan, establish clear goals. This will help identify the most effective platforms for your dental marketing, with examples including generating new patient leads, enhancing practice visibility, maintaining patient trust, educating followers on dental health, and increasing engagement.

B. Understand Your Target Audience

Before diving into patient engagement, understand your target audience comprehensively.

  • Define your existing audience: Review and categorize current patients based on demographics and interests.
  • Analyze the clinics they follow: Stay informed about influencers and dental clinics your target audience engages with.
  • Gather information: Leverage analytics to understand audience interests and behavior patterns.
  • Monitor activity: Utilize a comprehensive social media management tool to monitor audience engagement.


C. Build a Social Media Content Calendar

Recognize the importance of social media content calendars in managing the dynamic landscape of dental marketing. Content calendars are essential for planning and ensuring consistent messaging across all platforms. Dentists use these tools for content creation, goal setting, performance tracking, and campaign adjustment.


D. Research Your Competitors

Understand your competition by conducting thorough research on your main competitors. Observe their strengths and areas for improvement, and use these insights to inform your strategy.


The Best Social Media Platforms for Dentists

In the current landscape, a diverse range of social media channels are worth leveraging. To simplify your work, we’ve researched and identified the best social platforms for dentists:



LinkedIn offers dentists a platform to connect with other healthcare professionals and build referral networks. With approximately 1 billion members, it’s a valuable channel.

Best Practices for LinkedIn

Maintain a professional tone and limit fun content. Become a thought leader by posting enlightening content for other professionals. Promote relevant industry events.



Social Media Tips & Tricks for Dental Marketing - 31

Having a Facebook page is essential for dental practice success. Facebook is still a powerful platform with around 3 billion monthly active users. Businesses can use it to engage with the local community, attract new patients, share valuable content, promote offers, and stay informed about industry developments.

Best Practices for Facebook

Regularly utilizing Facebook Stories and Facebook Live to share creative content that engages your audience is a great way to stay ahead of competitors.



With over 2 billion active users per month, Instagram is the perfect visual platform for dentists looking to showcase their services using feed posts, Stories, and Reels.

Best Practices for Instagram

Make your Instagram grid visually appealing. Use Instagram Shopping to sell products and leverage video through Instagram Reels, Live, and Stories.



With 1.1 billion monthly active users, dentists are turning to TikTok to share video content and reach a wider audience.

Best Practices for TikTok

It’s important to optimize your profile by including a complete bio, relevant links, and a recognizable profile photo. Additionally, using hashtags thoughtfully can increase content visibility, and adding captions to videos can make them more engaging and easy to view.

Google Business Profile

Dentists should use Google Business Profile (GBP) to showcase their unique online business and practice. GBP profiles are visible on Google search results and Google Maps.

Best Practices for Google Business Profile

It is important to respond promptly and respectfully to reviews. Additionally, optimize your GBP profile by updating information, photos, and videos. You can incentivize reviews by promoting them through other social channels.


Supercharge Your Social Media Marketing Strategy Today

For busy dentists finding social media management overwhelming, there’s a solution. Invigo Marketing offers an effortless way to discover and share valuable content with your audience. Our healthcare marketing software makes streamlining your social media strategy simple. 


Contact Invigo Marketing today and witness your posts reaching a wider audience in no time!


We’re Helping You Get To The TOP Of Your Industry… WITHOUT Sacrificing Everything You Love To Get There…