Alternative Medicine Marketing Ideas and Strategies
Alternative Medicine Advertising
If you are in the business of alternative medicine, you know that people are looking for something very specific to find your clinic. Your patients are definitely aware of their problems: they know something is causing a reaction for them. Their solution? Get tested and figure out what it is.
Did you know that there’s a powerful source of traffic that you’re not utilizing? The answer: Google My Business, Google’s directory for businesses.
The best part? Creating an account takes no time at all, and it’s free. With Google My Business, you can add your hours of operation, photos of your business, your website, collect reviews from users, and even answer questions people may have about your services.
There are many user-submitted businesses on Google Maps. Yes, it’s good just to be discoverable to potential patients in your area because someone else listed you on the map. But the difference between businesses that utilize Google My Business, and the ones that don’t, is night and day. By adding specifics such as your website, field of work and hours of operation into your business listing, patients have more confidence that your allergy clinic is active and offers the services they’re looking for, as opposed to other allergy clinics on Google Maps that remain unclaimed.
Maintaining and growing your community online should also be a key component of building your digital marketing strategy. Your patients are your business’s biggest cheerleaders who will promote you for free, so you should definitely make it accessible for them to write about how happy they are with your services. Social proof like this is crucial to build your brand online. It builds trust with prospective patients, and reinforces your status as an expert in alternative medicine.
Alternative Medicine SEO Marketing
So you’ve set up a Google My Business account, now what? You’ve invited people into your website, but what is there for them once they enter? Does it answer their questions about alternative medicine? Or does your website leave them confused, lost, and with even more questions than they had when they started?
Let’s imagine for a second your website is more than a handout or a brochure; that it’s a self-operating marketing machine, that runs on nothing 24/7 and continues to put your business in front of people you know are in the market. Sounds great, right?
That is a distinct possibility, with the power of search engine optimization. Search engine optimization—or SEO—means making your website’s content as discoverable for search engine’s as possible. Using the right phrases on the right pages, your website might just rank first for the key phrases that your patients are searching to find you.
Why is it so important to rank first? Your prospects are most likely to trust the first search result—it shows trust, authority, and the likeliness that this result will answer their question. But you can’t just cheat your way to the top. SEO comes from the website as a whole, and things like how long users spend on pages and what they do on your website affect your SEO score as a whole. For example, even if your website did rank high for searches about alternative medicine, if the content of the website isn’t good, search engines would soon be able to tell by the number of users clicking onto the site, and immediately clicking away because they didn’t get what they were looking for.
Alternative Medicine PPC Services
While search engine optimization lends a huge helping hand to stay visible in the market, don’t get too excited. Building on your search engine rankings by keeping your content up to date is a fantastic long-term strategy, but is just that: a long-term strategy.
However, it’s not the only way to give your digital marketing efforts a boost. There’s never been a better time to put targeting ads in front of people who you know are in the market for your service. Pay-per-click advertising systems such as Google AdWorks and Facebook ads are optimized to give you the greatest number of acquisitions for the lowest cost. And, they have targeting features so you know that you’re marketing directly to your in-market segments.
But, these systems do have more sophisticated levels of targeting and optimization that you can modify yourself. However, we recommend leaving this to digital marketing experts to monitor this closely and analyze it for you.
Frequently Asked Questions About Alternative Medicine Marketing
There are literally hundreds of ways you can market your alternative medicine clinic or practice. However, the best way is to just focus on these three proven ways. In fact, we've been using these exact steps for hundreds of medical clinics. Step 1: Get your medical clinic a presence on Google by using their Google My Business Service. Step 2: Start a website right away. It's going to take time to establish it so the sooner the better. Step 3: Get an immediate flow of patients using pay per click services.
As we mentioned earlier, most definitely. Getting your clinic listed on Google is a must and will help you get some patients right away.
Search engine optimization, in general, takes some time. Months usually. So think of SEO as a long term strategy. Once this channel is established though, you won't have to worry much about finding patients. That is a given.
Considering there are so many different PPC services, this could really be confusing. We suggest you just focus on Facebook Ads or Google Adwords.