Hair Restoration Marketing Ideas and Strategies
Hair Restoration Advertising
These days, it’s all about digitial marketing and that’s what we’re going to be doing here as well.
In fact, our unique system has set over 1000 businesses free including medical clinics as well.
It all starts by listing your hair restoration clinic on Google.
No we’re not talking about your website just yet but just your business address, etc.
Have a look at this:
This is where we want your clinic to show up.
Did you know that on average, 59 people may find you just through this service. Plus 16% may results in calls? Not bad for a free service right?
So after you get on GMB, it’s time to take the next step and start a website. You want to do this right away because then you can really take things to the next level.
Hair Restoration SEO
This step is all about setting up a website but more importantly, promoting it. This process of getting your website out there is called SEO.
Here the idea is to make sure that you are showing up on the first page when someone searches for care centre in [your city] or something along those lines.
So how do you do that?
Well there are several steps to it.
First, you have to take care of your site architecture. You want to make sure that everything you have going on is actually easy to crawl by Google’s algorithm.
After that, make sure the look of your site is on point. As a hair restoration clinic, you want to make sure your you images are high quality as a lot of peope search for “before and after” pictures.
Last but not the least, you want to be spending time on the promoting your site. Like getting listed in other relevant directories and things of that nature.
Hair Restoration PPC Services
PPC is short for pay-per-click advertising. Basically, any advertising channel online where you’re paying every time somebody clicks on the ad. Now, the most popular PPC channels that a lot of medical clinics use are Google Ads and Facebook Ads. Here you’re basically advertising on the search result pages on Google and Facebook.
So when you type in a keyword and you see those ads at the top and bottom of the pages, that’s what these pay per click ads are.
Why do businesses love PPC and why do we find ourselves recommending it so often to clients and leads?
Well, basically, there are two main benefits to PPC as an advertising channel.
The first is speed. If you need more hair restoration patients through your website is like the next month, there are very few ways as effective and fast as pay-per-click. With pay-per-click ads, you’re getting qualified traffic straight from Google or Facebook to your site very quickly.
Typically you can get the ad set up and get some traffic coming through within a few days, depending on how much time you’re putting into the campaign, obviously.
So, that speed is really useful, particularly if you need to test a new product or a new website or a new offering, or if your business just really needs some sales right now.
So, speed is a real key benefit of pay-per-click and one of the advantages. The second advantage is the data that we get. The data advantage from pay-per-click is massive. You see, if you wanna find out which keywords people are searching for that are then turning into leads for you’re business, pay-per-click is by far the best way to do it.
You don’t get that information from organic search results, and organic search also takes much longer (Months actually). Now, of course, Exposure Ninja is known for our SEO, we absolutely love SEO. We’ve built loads of businesses based on SEO. So we’re never gonna say SEO isn’t good. SEO is amazing, but it is slower than pay-per-click.
Now, obviously, the downside of pay-per-click is that you’re paying for every single click, so it can get expensive, and if you’ve tried and experimented and failed with PPC previously, you’ll know it can feel a bit like a big, fat black hole. That’s because you need to be very careful on how to use PPC properly.
This is where we come in. With our 15 years of marketing experience in helping medical clinics, we can help you drill down to how to acquire hair restoration patients at the lowest cost possible.
Frequently Asked Questions About Hair Restoration Marketing
Using the steps above, you should be on your way.
If there is one place out of all the thousands that are online, it would be Google.
8-14 months for sure. SEO is a long term strategy.
We recommend testing and experimenting with Bing, Facebook, and Google and optimize what works for you.