As a Management Service Organisation (MSO), your marketing strategy is the key to unlocking the potential of your channel partners.
But how do you make sure that your marketing initiatives are scalable?
In this blog post, we’ll look at the process for developing a scalable MSO marketing strategy for success in today’s increasingly competitive landscape.
Start With the MSO’s Business Goals
Understanding the company’s business goals is the first step to building an MSO marketing strategy.
This includes understanding the MSO’s marketing goals, sales goals, customer service goals, and more. To do this, you will need to speak with all stakeholders in the company and ask them what they think is important for success at your company.
Once you have a good idea of what everyone thinks are important issues, it’s time to start getting into specifics on how those issues impact each other.
Build an MSO Marketing Strategy
As you embark on your MSO marketing strategy, it’s crucial to remember that a “plan” isn’t enough. It needs to be a strategy.
A plan is just the steps you take to achieve your goal. If you’re starting an MSO, the plan might cover what social platforms we should focus on first.
What kind of content should we create for each platform? How long will we spend on each platform before moving on?
A strategy is more than just a plan – it addresses why you’re doing something and how it fits into your overall business model and goals.
Let’s say our business goal was broadening our customer base by reaching out through one-on-one connections with potential customers (instead of relying solely on ads).
Use Data
To ensure you’re building a scalable MSO marketing strategy, it’s important to use data to see what kind of growth is possible.
It’s important to understand the business goals of your clients and company and those of the market and competition.
You want data that can help you determine whether or not there is room for growth in client acquisition and retention. You also want data that will allow you to see how profitable a particular product or service may be over time.
Have the Correct Tools
You’ve built your strategy, implemented it, and are ready to measure success.
Before you can do this, however, you need some tools that will allow us to assess how your campaign is performing accurately.
Here are a few things to remember when choosing which metrics to use:
- Keep in mind that not all metrics work for every situation. While a click-through rate might be fine for an email marketing campaign or blog post, it may provide little value when evaluating the success of your social media marketing efforts.
- Know which metrics matter most for each type of marketing activity so that you can focus on those before looking at others
- Keep track of any changes over time—if one metric doesn’t provide enough information, try using multiple ones together as part of an “analytics stack.” Hence, they complement each other instead of competing against each other unnecessarily.
Scaling the Channel Marketing Processes
The most important thing is to have an overarching process for scaling your marketing efforts across brands and markets.
You need to identify what is working and what isn’t. You need to know what you are trying to achieve and how you will measure success.
Identify Strategic Partners
Once you have identified the market segments that are a good fit for your business, it’s time to consider ways to partner with them. These partnerships include joint marketing campaigns, cross-promotions, events, or sponsorships.
There are many different types of strategic partners—from local businesses to online influencers and industry associations. These strategic partners can help you reach new audiences and generate more sales.
The key is finding someone with something to offer that aligns with what you’re trying to accomplish (i.e., if both parties benefit from the relationship).
To build a scalable marketing strategy for your MSO, it’s important to remember that every initiative should be targeted and measured.
By understanding your role as a consultant and developing the right tools to measure success, you can create an MSO marketing strategy that will grow with your company over time.
