OB-Gyn Marketing Ideas and Strategies
So the first step is doing the little things right and getting some quick wins.
Now the next step that I’m about to share with you will not only help you acquire more customers but also set your site and your OB/GYN clinic up for future success.
In fact, this is one of the founding pillars of the way we do marketing.
The same method has helped over 1000 clinics including medical clinics such as yourself.
So what is it?
Well, get yourself on Google.
No, we’re not talking about a website, we’re actually talking about you listing your clinic.
There is something called Google My Business and it looks like this:
So whenever someone times in the name of your clinic, your information shows up. Not bad for a free service.
However, that’s not it. Let’s say your clinic is based in New York, if someone types in the OB/GYN clinic in New York, your clinic will show up.
Granted you need to build up your profile a bit with nice reviews and stuff but if you are listed here, expect to get ob/gyn patients almost right away.
A whole bunch of patients today search Google before heading out to a OB/Gyn clinic. They simply go to Google, type in something like OB/GYN clinic in New York and then the following results show up.
If you are on the first page, most likely you’ll get patients on a consistent basis.
Now the question is, how do you get on the first page?
Well, this is something the marketing world refers to as SEO. Stands for search engine optimization. Here there are several factors that a website needs to adhere by and once it does, your site will start showing up on the first page.
Although a great way to market, the downside to SEO is that it takes a while before any results show up.
Think of SEO as putting up a 50 story building. First, you have to spend weeks on laying a strong foundation, then you have to work on the look and months down the road, you finally open it for the public.
That’s exactly how the SEO process works.
Now as an owner of an OB/GYN clinic, you can’t just wait around for people to show up. SEO is a great strategy to keep on the side while you manage your clinic and your patients but you can’t just forget everything and focus on it 100%. If you have the means to do it then it’s great but if you don’t, then what are you going to do?
Well, this leads us to our third step. In fact, we’ve been using this system to bring patients by the boatloads to various clinics or a total of over 1000+ businesses.
OB-Gyn PPC Services
So this is the real deal. Pay Per Click marketing. This ishe secret sauce the many medical clinics have been using to concisely attract a stream of patients.
The way it works is you display ads on Facebook, Google and other relevant networks and then you drill down by location. In the marketing world, this is known as ‘target marketing’.
You then test out a whole bunch of ads, spend a decent amount and finally figure out what works and what doesn’t. Or, you can get us to do it for you and you skip all that and start making money almost right away.
Frequently Asked Questions About OB/GYN Marketing
Just follow the steps above or contact us and you'll be on your way.
There is no better place than Google right now. Things might change in the future but for now, it's Google.
Well after you start a website, you better have some patience because it's going to take a lot of months before anything tangible happens.
Three services at this time. Facebook, Bing and Google. These are three kings in the PPC world right now.