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OB-GYN Marketing Ideas and Strategies
You may generate a significant portion of your revenue for your OB/GYN clinic through word-of-mouth marketing and referrals.
Yet, there is also another powerful marketing strategy you may not have even heard about. It’s called Google My Business.
Want to see exactly what a Google My Business listing can offer you? Check out this:
Imagine your OB/GYN clinic showing up in organic search engine results just like that. Your phone number, business hours, a link to your website, and even reviews are powerful resources that can immediately start generating more calls your way.
More calls mean more appointments. More appointments mean more revenue.
That’s precisely what your OB/GYN clinic deserves. Yet, if you haven’t set up your Google My Business yet, you can’t be taking advantage of its benefits.
Want to know the best part? It’s completely free! All you have to do is set it up and then encourage your thrilled clients to leave glowing reviews and watch your ranking and, ultimately, appointments ratchet up.
OB-GYN SEO Marketing
The next step is to make sure your website is optimized to boost search engine results. Too many OB/GYN clinics and doctors simply don’t understand the value of SEO.
Yet, it is one of the most important tools for digital marketing. Yes, it takes time to build up your search engine ranking through these organic marketing strategies, but when they are done properly, wow!
Huge results! And part of that is to make sure your website is optimized, set up properly, and capitalizes on the meta-tags and descriptions the way it should.
A lot of OB/GYN clinics have hired SEO specialists in the past, only to see lackluster results.
Our team has been in the trenches of SEO for years. We know what we’re doing. When we partner up with you, you will notice the results within a few months.
While we build up your SEO strategies, you can capitalize on the third tool available to you: PPC.
OB-GYN PPC Services
Pay per click marketing like Google Adwords and Facebook marketing are some of the most powerful and effective digital marketing tools available.
However, you could end up spending thousands of dollars for just a few referrals and appointments. Don’t let that happen to you.
Partner with our team and we can advise you on the most effective keywords to target, the right competition, and help you maximize every dollar invested in PPC advertisement.
When you utilize these three tools, your digital marketing will go through the roof and you will be able to grow your business the way it deserves.
Frequently Asked Questions
Google MyBusiness, your own personal website, online reviews, blog/social, and paid ads. Getting started with these tools to market your OB/GYN clinic sets you up for success that you can actually see. By incorporating these 5 into your strategy, you put yourself one step ahead of your competitors. Check out our blog for more information.
SEO, marketing automation, original content, and email marketing are examples of marketing actions that happen behind the scenes often get ignored. A lot of the time, businesses get caught up putting all their effort into the front end that everyone can see and acknowledge, but a steady foundation is what successful businesses are built on.
It’s always a good idea to get on social media. You have a unique opportunity to market your brand in a trendy platform, and also show support on current social/world events that can create a dialogue with your potential patients. Also, building a presence online is always a good idea to maintain your advantage over competitors. Check out our blog or contact us to learn about creating content ideas!
Content ideas can come from anywhere, but content that performs well often falls between your area of expertise and what your ideal consumer wants. You want to provide useful content to all women, ending with a discrete but powerful ``call to action`` so they navigate back to your site. You can get closer to the ``perfect post' by not only listening to your online audience but by putting yourself in their shoes. Utilizing these suggestions can help increase the effectiveness of your content, reach out to us about how we create valuable and original content that drives engagement.