Radiology Marketing Ideas and Strategies
Taking action is one thing but if you are just doing what we call shotgun marketing, then you might want to think twice.
You should be getting radiology patients on a consistent basis and if you’re not, you’re putting your entire clinic and possibly people who depend on you at risk.
What you really need is a system.
A proven step by step set of actions that will eventually help you acquire radiology seeking patients on a consistent basis.
Let’s get right into it.
The very first thing you need is to get listed on Google.
Getting your listing here is essential. You see, our whole system is based on setting you up as an authority on Google. The better relationship you have with google, the better your listing and your site will perform. Speaking of websites, that will be our next step.
So if you are reading this, set up you listing on Google immediately. It’s free, allows you to put pictures of your clinic right away so patients can get an idea on how your clinic looks like and so on.
Best part, you will start acquiring patients right away and this will give you an idea on how powerful digital marketing can be.
Speaking of digital marketing, it’s time to dive into the world of SEO.
You know how when someone types in radiology clinic or something of that nature and your site shows up on the first page?
Today there are over 130 million websites (Many include radiology clinics) out there on the internet.
To sort through all of it, most of us rely on search engines.
Search engines like Google help us find what we want and these search engines have become so good that over 90% of people using the internet rely on them to find things.
Now there are lots of good search engines out there but about 83% of radiology patients worldwide use Google.
Why is SEO important?
Well if you establish this properly, eventually you won’t be spending any money on any advertising. There is a catch though, SEO is a long term game.
It will take you months to get anything going but once you are set up, SEO most likely will become your biggest source of incoming radiology patients.
For now though, we recommend just setup a nice looking website and to acquire patients almost immediately, get into PPC.
Radiology PPC Services
If you are struggling to get more patients to your radiology clinic, then let’s talk about PPC. Which is one of the best and fastest ways to attract patients.
PPC stands for pay-per-click and pay-per-click advertising is a method of digital marketing as well.
The way it works is place ads in strategic places online and pay a fee only when the ad is clicked by a visitor. Hence the name pay-per-click. It’s a way to buy visits to your site rather than attracting them organically.
For example if we look at a typical search results page on Google, Yahoo or Bing, the paid ads are up top.
Here is an example on Google:
For most, Google ads is the most well-known pay-per-click advertising network along with Bing ads. Facebook is pretty solid too. It really depends on your city and what area are you are trying to acquire patients from.
Since we’ve been doing this for almost two decades, we have a pretty solid idea about what will work for your radiology clinic. After all, our case studies prove it.
Frequently Asked Questions About Radiology Marketing
You can definitely go the traditional route but we suggest using proven systems. We've found if you place your clinic on Google, implement SEO as a long term strategy and PPC as a short term strategy, you'll be up and running in no time.
If you don't list your Psychiatry clinic on Google, you'll just be missing out on a lot of ongoing traffic and basically killing your chances of future SEO growth as well. So to answer your question, you should definitely list your clinic or practice on Google My Business.
Long story short, a long time. Be prepared to put aside at least 6-12 months.
It all depends on your location. The best thing to do is to test different services out and see what works for yours. We've found Facebook and Google Adwords to work the best.