Allergies can be a major issue for most especially around seasonal changes. If your clinic isn’t positioned well, then it would not just be losing business for no reason, but also letting patients down who could have benefited from your help. It would be hard to find you. Well, this is how you get allergy patients.
Allergy Marketing Ideas and Strategies
Allergy Marketing Advertising
One of the most common annoyances that a good chunk of people go through are allergies. Especially when summer rolls around or for some, it could winter related as well.
So what is the first thing you should do to make sure these patients who desperately need your help are able to find you?
List your site on Google My Business. Don’t worry, it’s not going to cost you an arm or a leg. Or anything for that matter. This is a brilliant free service by Google and if utilized properly, it can help you generate patients as soon as your listing goes live.
How does it work?
Well have a look at what happens when someone types in the following clinic’s name on Google.
Can you imagine how much business you can generate by getting your allergy practice up there and for free?
Well this is just the beginning. Once you are listed here and are getting some on going patients, it’s time to take things to the next level. Now there is a long term strategy that you need to implement (Requires more time) and a short term one (Which requires an ongoing investment) which will help you almost 10x your business.
Let’s get started with the long term first.
Allergy SEO Marketing
Now if you’re getting decent traffic already, it’s time to start stacking on your recent success by adding search engine optimization.
Since SEO is a long term game, it’s best to get started right away. The first step is to get a website. If you don’t already have one, we highly encourage you to start one right away. You can even add the link to your Google listing so you can start creating some credibility with them almost right away.
So once you have your website ready, it’s time to optimize it for the search engine aka Google. Make sure you’re using a CMS (Content Managment System) that has a friendly site archtiecture. WordPress seems to be the pick of the litter here.
After your site architecture is setup, it’s time to spend some time on your content and the look of your site. Also known as on-page optimization.
Once you’re done with this stage, it’s time to get the word out there. In the world of SEO, the best way to do this is get your site’s link on other relevant directories, blogs, etc. The more places you get your link on, the better. Of course there is a lot to this but in a nutshell, that’s what it’s all about.
Allergy PPC Services
Now once your site is all setup, it’s time to invest in something called pay per click marketing.
There are a few of these but the only two you need to really focus on is Facebook Ads and Google Adwords.
This two services will help you get the best ROI if you know how to use them properly. It all starts with setting up your ad and testing out different variations.
The great thing about both of these services especially Facebook is you can really drill down on the local market. Where most of your patients are going to be coming from anyways. After testing these ads out, you can then further optimize your conversion rate (Changing the headings, moving images around, etc) and go from there.
Now you can do all of this trial and error on your own or we can give you proven steps that have worked for 100s of healthcare clinics that we’ve helped so far.
Almost all the medical clinics that we’ve worked with have achieved incredible results.
Especially with these ad networks.
So skip the learning curve, implement what works and get the results.
Frequently Asked Questions About Marketing an Allergy Clinic
There are many ways of marketing an allergy clinic but your best bet is to follow these 3 proven steps. First list your site on Google (As a business). Then start a website and while you are developing your site, start getting instant traffic with PPC.
Yes. As it is the first step you should follow through on when it comes to marketing your allergy clinic.
If you really want to see some serious results, it would be around the 6 to 8 month mark.
There are lots of PPC services out there but only two that matter the most. Google Adwords and Facebook ads. You should test both of these out so you can see what works best for your clinic / area.