8 Best Practices in Healthcare Public Relations

No matter the area of focus, a good public relations campaign can sometimes be tricky. For healthcare, your PR representative should have knowledge about your product or service, not just PR knowledge. There are, however, some tips and best practices that can help to make your healthcare public relations campaign more effective and successful. Here […]

7 Easy Tips to Boost Attendance at Your Healthcare Event

7 Quick Tips for Planning and Executing a Successful Healthcare Event Planning and then executing a Healthcare event can seem a daunting job. But with these 7 quick tips, you’ll be 7 steps ahead of the rest in ensuring your event attendee rates are up and better than ever. There’s no time to spare. You […]

How to market your telehealth services in 2022

Marketing Your Telehealth Services: What You Need To Know Telehealth (also called telemedicine), as you know, is providing/receiving care via an online platform on your computer, tablet, or smartphone (Telehealth.hss.gov, n.d.). The term has become all the more common due to the COVID-19 pandemic, and though we’re optimistic we won’t be social distancing forever, we […]

Your Patient’s Journey: How To Improve Wellness & Satisfaction

Our previous blog covered digital marketing and the medical industry (if you haven’t read it we’ll leave it here). Here we’ll go through what actions you can apply to achieve better patient satisfaction and add more value to your brand in the non-digital world.

A CEO’s Guide to Hospital Marketing (Digital)

Your patients’ health is critical for your short-term survival. Their satisfaction is vital for your long-term growth. In this blog, we will cover some elements related to hospital marketing in the digital era and why you should implement them. Search Engine Optimization (SEO) SEO refers to how relevant your content is to what you provide […]

invigoMEDIA Is Now A Part of Wishpond

Invigo Group Acquired by Wishpond for Marketing Solutions In case you missed it, the Invigo Group (invigoMEDIA, EverGenius®) has been acquired by Wishpond Technologies Ltd. As such, both invigoMEDIA and EverGenius® will be now under the Wishpond business group. A Perfect Fit Wishpond is a global marketing platform, catered towards simplifying marketing while emphasizing growth […]

As A Health Clinic, Should I Be On Social Media?

Social Media for Health Practices: To Do or Not To Do? In fact, if you are a health clinic, this post is geared towards you. It’s a common question, “should you, as a health clinic or practitioner be doing social media?” The truth is…it’s always a good idea to get on social media. You might […]

Do You Know How To Market Your Dentistry Business Effectively?

Marketing Tips for Your Dental Business: A Beginner’s Guide While there are a number of things that need to be considered when marketing any health business, including compliance with various guidelines and standards, the first thing you should do is ensure you have an effective and functional website. From that point, a sound marketing strategy […]

Don’t Forget the Human Connection

Balancing Digital Strategy and Human Connection in Marketing In marketing, we often have to create strategically, while still adding an element of creativity. In doing so, the target audience is, and should be, in mind. While doing all that, we can’t forget the human connection and taking a human angle to everything we do. The […]

What You Need To Know About Content Marketing

The Importance of Content Marketing: What You Need to Know. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have previously discussed that a good-looking, and functional, website that clearly indicates who you are, your authority, […]